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Solution Manual MARKETING RESEARCH 2ND ASIA PACIFIC ZIKMUND

M10620_solution-manual-marketing-research-2nd-edition-zikmund-280x350

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MARKETING RESEARCH 2ND ASIA PACIFIC ZIKMUND Solution Manual [Complete Step by Step All Chapters Textbook Problems Solutions Manual]

 

Description

This edition continues to equip students with the kwledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text. Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, it also examines new theories and techniques such as grounded theory, ethgraphy, phemelogy, automated interviewing, text, data mining and the increasing use of online panels. To strength its ‘learning by doing’ approach, this edition of integrates Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results. For analysing data, the text covers both SPSS and Excel outputs. Finally, each stage of research reporting is explained, as well as a range of presentation methodologies. This text is indispensible for students studying marketing research in any business or marketing course.

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Solution Manual for MARKETING RESEARCH 2ND ASIA PACIFIC BY ZIKMUND

 

Table of Contents

1. The role of marketing research and the research process
2. Problem definition and the research process
3. Qualitative research
4. Digital research using secondary data
5. Survey research
6. Observation
7. Experimental research and test marketing
8. Measurement
9. Questionnaire design
10. Sampling: Sample design and sample size
11. Editing and coding
12. Univariate statistical analysis
13. Bivariate statistical analysis: Tests of differences
14. Bivariate statistical analysis: Tests of association
15. Multivariate statistical analysis
16. Communicating research results

 

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